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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$17.54avg listing price — sweet spot $15–$100
Price range
Great$5.33–$45.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$393K$393K/yr · 143K searches
Review moat
Okay2,148.08avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand