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perfect fit sleeves
Launch itA $1.4M/yr market growing +4.3% this quarter with returns at 0.6% — clears our launch bar.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Market size
Great$1.4M$1.4M/yr · 528K searches
Price range
Great$5.98–$66.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.81avg listing price — sweet spot $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,983.8avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality