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oversized card sleeves
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Price range
Great$5.35–$49.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good766.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Market size
Okay$131K$131K/yr · 81K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand