32
one piece ornament
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great211.87avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.39avg listing price — sweet spot $15–$100
Price range
Good$6.80–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Returns
Okay4.1%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$18K$18K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock