46
object permanence box
Skip itA small market ($79K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.65avg listing price — sweet spot $15–$100
Price range
Great$10.68–$51.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great440.05avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+14.1%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$79K$79K/yr · 90K searches