65
mtg deck box
Worth a lookShows a $2.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$2.7M$2.7M/yr · 3.1M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good$7.98–$125.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,029.28avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand