60
mtg booster packs
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$56.06avg listing price — sweet spot $15–$100
Review moat
Great290.26avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$511K$511K/yr · 292K searches
Growth
Good+25.7%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.13–$467.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Signals High Price