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55

mtg binder

Worth a look

Shows a sweet-spot price point ($25.37 avg), but a small market ($69K/yr) keeps it on the watch list.

Market size 17Growth 31Conversion 50Competition 77Returns 91Price range 85Avg price 95Brand share 83Review moat 59Quality gap 19

Avg price

Incredible$25.37

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great$7.21–$69.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great52%

top-5 brand share — no brand owns this niche

Competition

Great38%

top-5 click share — an open shelf

Review moat

Good1,153.9

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$69K

$69K/yr · 68K searches

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