40
moose
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$18.83avg listing price — sweet spot $15–$100
Price range
Great$9.36–$41.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,312.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.9%90-day search growth — must beat 0% to launch
Market size
Okay$165K$165K/yr · 181K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad92%top-5 click share — a locked-up shelf