35
monopoly money
Skip itPrices mostly outside the sweet spot ($5.61–$16.32) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,099.8avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$98K$98K/yr · 144K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad$5.61–$16.32cheapest to priciest tracked listing — scored on the share inside $15–$100