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money heist mask
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Great155.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.53avg listing price — sweet spot $15–$100
Price range
Good$7.58–$31.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Returns
Bad9.2%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad97%top-5 click share — a locked-up shelf
Market size
Bad$2K$2K/yr · 20K searches
Signals High Returns