50
mold free bath toys
Worth a lookShows low returns (1.0%), but soft demand (-20.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Good$704K$704K/yr · 1.1M searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.63avg listing price — sweet spot $15–$100
Review moat
Bad4,768.82avg incumbent reviews — the moat a new listing must climb
Price range
Bad$6.28–$17.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-20.5%90-day search growth — must beat 0% to launch