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mojo dojo casa house
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Review moat
Great152.82avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.88avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.81–$40.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$2K$2K/yr · 15K searches