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model car display case
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but weak search conversion (1.3%) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Review moat
Great175.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great$58.26avg listing price — sweet spot $15–$100
Competition
Great26%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$9.50–$206.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$143K$143K/yr · 186K searches
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale