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mini stuff
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but weak search conversion (1.1%) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Review moat
Good873.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 586K searches
Price range
Okay$4.99–$326.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand