39
mini markers
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Market size
Good$323K$323K/yr · 305K searches
Avg price
Okay$11.24avg listing price — sweet spot $15–$100
Price range
Okay$4.11–$19.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,443avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand