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mini etch a sketch
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Market size
Good$605K$605K/yr · 673K searches
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$6.55–$27.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Review moat
Bad6,455.69avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand