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mini ducks
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Great$1.3M$1.3M/yr · 3.3M searches
Competition
Great39%top-5 click share — an open shelf
Price range
Good$5.40–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good936.79avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.98avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.0%90-day search growth — must beat 0% to launch