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mini bricks
Skip itSoft demand (-23.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.50avg listing price — sweet spot $15–$100
Review moat
Great249.63avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Great$7.92–$41.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$60K$60K/yr · 156K searches
Growth
Bad-23.3%90-day search growth — must beat 0% to launch