46
mini brands case
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$19.88avg listing price — sweet spot $15–$100
Price range
Great$8.92–$37.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,278.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$30K$30K/yr · 75K searches
Signals Low Review Barrier