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mini books
Skip itSoft demand (-5.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Good551.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$6.65–$34.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.18avg listing price — sweet spot $15–$100
Market size
Good$406K$406K/yr · 951K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch