52
mermaid unicorn
Worth a lookShows a sweet-spot price point ($28.19 avg), but weak search conversion (1.6%) keeps it on the watch list.
Avg price
Incredible$28.19avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great$8.17–$103.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$271K$271K/yr · 590K searches
Review moat
Okay1,587.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+2.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale