48
mcdonalds playset
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$27.20avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$9.47–$128.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good668.86avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Market size
Bad$49K$49K/yr · 308K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale