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mavic 4 pro case
Skip itSoft demand (-12.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible90.53avg incumbent reviews — the moat a new listing must climb
Avg price
Great$77.32avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$26.18–$205.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$103K$103K/yr · 23K searches
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-12.2%90-day search growth — must beat 0% to launch