31
mavic 3 case
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Review moat
Great163.09avg incumbent reviews — the moat a new listing must climb
Price range
Great$26.04–$105.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$60.83avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Returns
Bad6.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$7K$7K/yr · 5K searches