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marvel advent calendar 2022
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$35.39avg listing price — sweet spot $15–$100
Price range
Great$14.35–$74.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Growth
Good+37.6%90-day search growth — must beat 0% to launch
Review moat
Good1,081.52avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$87K$87K/yr · 255K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale