28
mardi gras ducks
Skip itSoft demand (-81.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible55.86avg incumbent reviews — the moat a new listing must climb
Price range
Good$8.93–$30.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$9K$9K/yr · 25K searches
Growth
Bad-81.0%90-day search growth — must beat 0% to launch