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mardi gras beads jumbo
Skip itSoft demand (-82.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great216.94avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.42avg listing price — sweet spot $15–$100
Price range
Great$10.56–$36.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 29K searches
Growth
Bad-82.2%90-day search growth — must beat 0% to launch