40
make your own night light for girls
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Price range
Good$9.87–$25.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,774.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.1%90-day search growth — must beat 0% to launch
Market size
Bad$3K$3K/yr · 15K searches