50
magnetic wand
Worth a lookShows low returns (1.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$18.00avg listing price — sweet spot $15–$100
Price range
Great$7.99–$36.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good680.8avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$130K$130K/yr · 116K searches
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier