62
magnetic tiles
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Price range
Great$6.60–$103.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.9M searches
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,270.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand