54
little people garbage truck
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$22.67avg listing price — sweet spot $15–$100
Price range
Great$6.76–$69.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Review moat
Okay3,579.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$100K$100K/yr · 148K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality