25
light up toys for 1 year old
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Review moat
Okay1,875.67avg incumbent reviews — the moat a new listing must climb
Price range
Okay$7.59–$19.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.9%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$22K$22K/yr · 80K searches
Brand share
Bad100%top-5 brand share — brand-locked demand