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light up rattle
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.96avg listing price — sweet spot $15–$100
Price range
Great$9.55–$33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$105K$105K/yr · 44K searches
Review moat
Bad12,908.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.5%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand