Skip to content
44

light switch toys for toddlers

Skip it

A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Market size 40Growth 21Conversion 61Competition 18Returns 67Price range 70Avg price 87Brand share 45Review moat 57Quality gap 43

Avg price

Great$19.78

avg listing price — sweet spot $15–$100

Price range

Good$5.63–$37.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,205.57

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$205K

$205K/yr · 196K searches

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Competition

Bad78%

top-5 click share — a locked-up shelf

Search terms