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lego wall
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$91.23avg listing price — sweet spot $15–$100
Review moat
Great481.4avg incumbent reviews — the moat a new listing must climb
Price range
Good$17.59–$139.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$408K$408K/yr · 167K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price