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lego separator tool
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,172.45avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.53avg listing price — sweet spot $15–$100
Market size
Okay$194K$194K/yr · 177K searches
Price range
Okay$5.86–$19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand