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lego mat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Good$829K$829K/yr · 1.2M searches
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.03avg listing price — sweet spot $15–$100
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Price range
Bad$5.80–$17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,816.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand