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lego lights
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$23.04avg listing price — sweet spot $15–$100
Price range
Great$9.38–$83.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great297.7avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$115K$115K/yr · 349K searches
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand