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lego gears
Skip itSoft demand (-11.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$25.60avg listing price — sweet spot $15–$100
Price range
Great$8.97–$64.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,120.3avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 104K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch