Skip to content
53

lego car display

Worth a look

Shows a sweet-spot price point ($43.08 avg), but soft demand (-11.4% this quarter) keeps it on the watch list.

Market size 35Growth 19Conversion 19Competition 75Returns 65Price range 44Avg price 95Brand share 78Review moat 91Quality gap 60

Avg price

Incredible$43.08

avg listing price — sweet spot $15–$100

Review moat

Great177.94

avg incumbent reviews — the moat a new listing must climb

Brand share

Great57%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$10.18–$204.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$171K

$171K/yr · 269K searches

Growth

Bad-11.4%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Reviews