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lego accessories
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$5.54–$77.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.08avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Review moat
Okay1,852.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 362K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale