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led note board with colors
Launch itA $4.1M/yr market growing +1.1% this quarter with returns at 1.8% — clears our launch bar.
Market size
Incredible$4.1M$4.1M/yr · 2.8M searches
Avg price
Incredible$25.66avg listing price — sweet spot $15–$100
Price range
Great$9.11–$40.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,763.84avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.1%90-day search growth — must beat 0% to launch