46
led board
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$64.77avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good866.59avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$9.04–$349.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$82K$82K/yr · 56K searches
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Signals High Price