36
le toy van dollhouse
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great278.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.35avg listing price — sweet spot $15–$100
Growth
Good+22.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.1%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad$36.37–$375.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$41K$41K/yr · 10K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price