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koosh balls
Skip itSoft demand (-5.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Great498.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.71avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$329K$329K/yr · 433K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.95–$22.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch