35
kmc oversleeves
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great179.5avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.49avg listing price — sweet spot $15–$100
Growth
Bad-1.5%90-day search growth — must beat 0% to launch
Market size
Bad$91K$91K/yr · 80K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad95%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$9.99–$13.04cheapest to priciest tracked listing — scored on the share inside $15–$100