60
kids magnets
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.53avg listing price — sweet spot $15–$100
Price range
Great$6.73–$42.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$524K$524K/yr · 756K searches
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,933.42avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand