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keva planks
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$53.35avg listing price — sweet spot $15–$100
Review moat
Great331.36avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Good$18.87–$171.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Market size
Okay$116K$116K/yr · 76K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price