55
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Worth a lookShows a $1.8M/yr market, but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Market size
Great$1.8M$1.8M/yr · 3.1M searches
Avg price
Great$21.55avg listing price — sweet spot $15–$100
Price range
Great$7.61–$86.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Okay1,732.59avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand